Top DoD public relations agencies contractors
In the 12 months ending Oct 5, 2026, the Department of Defense obligated $14.3M in net prime contract dollars under NAICS 541820, up 8.8% from $13.1M in the preceding 12 months. 12 prime contractors received positive obligations, and 3 of them accounted for 80% of that spend.
Prime contracts funded by the Department of Defense. Latest 12 months: Oct 6, 2025 to Oct 5, 2026. Source: USAspending.gov.
DoD publishes contract data to USAspending with a 90-day delay, so the most recent months understate DoD activity.
Obligations by fiscal year
Net prime contract obligations by federal fiscal year (October to September).
Top DoD contractors for NAICS 541820
Ranked by positive obligations in the latest 12 months. Share is of all positive obligations in this market.
| # | Contractor | Latest 12 mo | Prior 12 mo | Share | Rank change |
|---|---|---|---|---|---|
| 1 | Marcom Group, Inc | $6.2M | $0 | 43.1% | New |
| 2 | Contracting Resources Group Inc | $4.0M | $5.6M | 28.1% | ▼ 1 |
| 3 | Malama Consulting Group LLC | $1.3M | $1.3M | 9.2% | — |
| 4 | Tmgl LLC | $797K | $830K | 5.5% | ▲ 1 |
| 5 | PCI Productions LLC | $787K | $762K | 5.5% | ▲ 1 |
| 6 | Agenda, LLC | $465K | $993K | 3.2% | ▼ 2 |
| 7 | Spears Consulting Group LLC | $291K | $0 | 2.0% | New |
| 8 | Kreative Marketing Strategies, Inc. | $266K | $259K | 1.8% | ▲ 4 |
| 9 | Vectrus Systems LLC | $176K | $99K | 1.2% | ▲ 8 |
| 10 | s365 Inc | $27K | $0 | 0.2% | New |
| 11 | Cision US Inc | $7K | $0 | 0.1% | New |
| 12 | Henderson.shapiro, Inc. | $2K | $57K | 0.0% | ▲ 6 |
What changed in the last 12 months
Contractors with the largest change in reported obligations versus the preceding 12 months.
Largest gains
- Marcom Group, Inc$0 → $6.2M (+$6.2M) · now #1
- General Dynamics Information Technology, Inc.−$548K → −$124K (+$424K) · no latest-period obligations
- Spears Consulting Group LLC$0 → $291K (+$291K) · now #7
Largest declines
- Contracting Resources Group Inc$5.6M → $4.0M (−$1.5M) · now #2
- po`okela Solutions, LLC$1.4M → $0 (−$1.4M) · no latest-period obligations
- Vistra Communications, LLC$591K → $0 (−$591K) · no latest-period obligations
New to this market
3 contractors received their first obligations in this market (since FY2022) during the latest 12 months. The largest:
| Contractor | First obligation | Latest 12 mo |
|---|---|---|
| Marcom Group, Inc | Apr 22, 2026 | $6.2M |
| Spears Consulting Group LLC | Feb 11, 2026 | $291K |
| s365 Inc | Mar 18, 2026 | $27K |
Where the money comes from
Funding sub-agencies within the Department of Defense, latest 12 months. The funding organization can differ from the office that runs the requirement.
| Funding sub-agency | Latest 12 mo | Prior 12 mo | Change |
|---|---|---|---|
| Department of the Air Force | $6.5M | $349K | Up $6.1M (1754.1%) |
| Defense Health Agency | $4.0M | $5.6M | Down $1.5M (27.6%) |
| Department of the Army | $2.3M | $3.1M | Down $787K (25.2%) |
| Department of the Navy | $1.4M | $4.3M | Down $2.9M (67.8%) |
| Defense Logistics Agency | $27K | $0 | New |
Potential recompetes
Large awards in this market whose current period of performance ends in the next 18 months. Treat these as research leads: options, extensions, and follow-on vehicles often change the timing.
| Award | Incumbent | Obligated | Current end |
|---|---|---|---|
| W9124P25C0002 | PCI Productions LLC AMC STRATEGIC PROGRAMS & COMM BASE YEAR | $1.5M | Nov 30, 2026 |
| M6785425C0500 | Malama Consulting Group LLC OFFICE OF PUBLIC AFFAIRS SUPPORT SERVICES | $2.6M | Mar 25, 2027 |
| FA300226F0035 | Marcom Group, Inc AIR FORCE CIVILIAN SERVICE (AFCS) MARKETING, RECRUITING, AND BRANDING (MRB) SERVICES IN ACCORDANCE WITH ATTACHMENT 1 - PERFORMANCE WORK STATEMENT (PWS) | $6.2M | Apr 21, 2027 |
| FA701422P0018 | Kreative Marketing Strategies, Inc. PKH. SNYDER, MONTGOMERY, MULTIMEDIA SUPPORT FOR CHAPLAIN CORPS | $1.3M | Jun 30, 2027 |
Common questions
Who are the top DoD contractors for NAICS 541820?
In the latest 12 months, Marcom Group, Inc ($6.2M), Contracting Resources Group Inc ($4.0M), Malama Consulting Group LLC ($1.3M) received the most DoD obligations for public relations agencies.
How concentrated is this market?
The eight largest primes held 98.5% of positive obligations, and Marcom Group, Inc alone held 43.1%. 3 contractors won their first obligations in this market during the latest 12 months.
Are any large DoD NAICS 541820 contracts ending soon?
4 of the largest awards in this market reach their current end date in the next 18 months. The first is W9124P25C0002 (PCI Productions LLC, $1.5M obligated), ending Nov 30, 2026. An end date is a research lead, not a confirmed recompete: options and extensions often move it.
Related markets
NAICS 541820 across all agencies
DOE · NAICS 541820
$14.0MDOJ · NAICS 541820
$7.3MFigures are net obligations on prime contracts (award types A–D) from USAspending.gov, grouped by funding agency and the NAICS code on each award. Net obligations include deobligations and corrections, so they can differ from positive-obligation totals. See methodology.
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