Top GSA general rental centers contractors
In the 12 months ending Oct 5, 2026, the General Services Administration obligated $12.6M in net prime contract dollars under NAICS 532310, up 19.2% from $10.6M in the preceding 12 months. 5 prime contractors received positive obligations, and 3 of them accounted for 80% of that spend.
Prime contracts funded by the General Services Administration. Latest 12 months: Oct 6, 2025 to Oct 5, 2026. Source: USAspending.gov.
Obligations by fiscal year
Net prime contract obligations by federal fiscal year (October to September).
Top GSA contractors for NAICS 532310
Ranked by positive obligations in the latest 12 months. Share is of all positive obligations in this market.
| # | Contractor | Latest 12 mo | Prior 12 mo | Share | Rank change |
|---|---|---|---|---|---|
| 1 | Herc Rentals Inc | $8.4M | $7.0M | 66.8% | — |
| 2 | Hawthorne Machinery Co. | $1.4M | $0 | 11.0% | New |
| 3 | Sunbelt Rentals, Inc | $1.4M | $2.6M | 11.0% | ▼ 1 |
| 4 | Equipmentshare.com Inc | $1.3M | $786K | 10.3% | ▼ 1 |
| 5 | Atlantic Lift Systems, Inc. | $99K | $113K | 0.8% | ▼ 1 |
What changed in the last 12 months
Contractors with the largest change in reported obligations versus the preceding 12 months.
Largest gains
- Herc Rentals Inc$7.0M → $8.4M (+$1.4M) · now #1
- Hawthorne Machinery Co.$0 → $1.4M (+$1.4M) · now #2
- Equipmentshare.com Inc$786K → $1.3M (+$516K) · now #4
Largest declines
- Sunbelt Rentals, Inc$2.6M → $1.4M (−$1.3M) · now #3
- Atlantic Lift Systems, Inc.$113K → $99K (−$15K) · now #5
New to this market
1 contractors received their first obligations in this market (since FY2022) during the latest 12 months. The largest:
| Contractor | First obligation | Latest 12 mo |
|---|---|---|
| Hawthorne Machinery Co. | Jul 2, 2026 | $1.4M |
Where the money comes from
Funding sub-agencies within the General Services Administration, latest 12 months. The funding organization can differ from the office that runs the requirement.
| Funding sub-agency | Latest 12 mo | Prior 12 mo | Change |
|---|---|---|---|
| Federal Acquisition Service | $12.6M | $10.6M | Up $2.0M (19.2%) |
Common questions
Who are the top GSA contractors for NAICS 532310?
In the latest 12 months, Herc Rentals Inc ($8.4M), Hawthorne Machinery Co. ($1.4M), Sunbelt Rentals, Inc ($1.4M) received the most GSA obligations for general rental centers.
How concentrated is this market?
The eight largest primes held 100.0% of positive obligations, and Herc Rentals Inc alone held 66.8%. 1 contractors won their first obligations in this market during the latest 12 months.
Related markets
Figures are net obligations on prime contracts (award types A–D) from USAspending.gov, grouped by funding agency and the NAICS code on each award. Net obligations include deobligations and corrections, so they can differ from positive-obligation totals. See methodology.
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