The Advertising Council Inc
The Advertising Council Inc received $9.4M in federal prime contract obligations in the 12 months ending Oct 5, 2026, down 14.5% from $11.0M the year before, and $58.3M since FY2022. Its largest customer is the Department of Transportation.
See 6 contracts ending in the next 18 months ↓Contractor details
- Unique Entity ID (UEI)
- JV39FYRGTSF3
- CAGE code
- 5M604
- Headquarters
- New York, NY
- Business size
- Other Than Small Business
As recorded on this UEI's most recent prime contract action in USAspending.gov. Confirm current registration and certifications in SAM.gov.
Obligations by fiscal year
Net prime contract obligations by federal fiscal year.
Markets where it ranks top 10
Agency and NAICS markets where this UEI is one of the ten largest primes in the latest 12 months.
Top agencies
Funding agencies ranked by obligations since FY2022.
| Funding agency | Latest 12 mo | Since FY2022 |
|---|---|---|
| Department of Transportation | $7.2M | $40.1M |
| Department of Veterans Affairs | $2.2M | $11.0M |
| Department of Homeland Security | $0 | $5.1M |
| Executive Office of the President | −$1 | $2.1M |
Top NAICS codes
Industry codes agencies recorded on this contractor's awards, since FY2022.
| NAICS | Industry | Latest 12 mo | Since FY2022 |
|---|---|---|---|
| 541810 | Advertising Agencies | $9.4M | $58.3M |
What it sells
Product and service codes (PSC) on this contractor's awards, since FY2022.
| PSC | Description | Since FY2022 |
|---|---|---|
| R701 | Support- management: Advertising | $53.2M |
| T006 | Photo/Map/Print/Publication- Film/Video Tape Production | $5.1M |
Contracts ending in the next 18 months
This contractor's largest awards whose current period of performance ends soon. Options and extensions often move these dates.
| Award | Agency | Obligated | Current end |
|---|---|---|---|
| 36C10X26P0035 | Department of Veterans Affairs VHA OSPS DONATED MEDIA ASSETS | $2.3M | Sep 27, 2027 |
| 693JJ922F00102N | Department of Transportation TITLE: CHILD CAR SAFETY PUBLIC SERVICE ADVERTISING CAMPAIGN ACTION: ACTION: ISSUE TASK ORDER UNDER AN INDEFINITE DELIVERY INDEFINITE QUANTITY CONTRACT AWARDED TO THE ADVERTISING… | $10.8M | Sep 29, 2027 |
| 693JJ922F00101N | Department of Transportation TITLE: ALCOHOL-IMPAIRED DRIVING SOCIAL NORMING CAMPAIGN ACTION: ACTION: ISSUE TASK ORDER UNDER AN INDEFINITE DELIVERY INDEFINITE QUANTITY CONTRACT AWARDED TO THE ADVERTISING… | $6.3M | Sep 29, 2027 |
| 693JJ922F00105N | Department of Transportation TITLE: HEATSTROKE PREVENTION PUBLIC SERVICE ADVERTISING CAMPAIGNS ACTION: ISSUE TASK ORDER UNDER AN INDEFINITE DELIVERY INDEFINITE QUANTITY CONTRACT AWARD TO THE ADVERTISING… | $12.1M | Sep 29, 2027 |
| 693JJ922F00103N | Department of Transportation TITLE: TEXTING AND DISTRACTED DRIVING SOCIAL NORMING CAMPAIGN ACTION: ISSUE TASK ORDER UNDER AN INDEFINITE DELIVERY INDEFINITE QUANTITY CONTRACT AWARDED TO THE ADVERTISING… | $5.8M | Sep 29, 2027 |
| 693JJ922F00104N | Department of Transportation TITLE: DRUG-IMPAIRED DRIVING SOCIAL NORMING CAMPAIGN ACTION: ISSUE TASK ORDER UNDER AN INDEFINITE DELIVERY INDEFINITE QUANTITY CONTRACT AWARDED TO THE ADVERTISING COUNCIL INC. | $5.1M | Sep 29, 2027 |
Recent awards
This contractor's newest prime contract awards, most recent first.
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| 36C10X26P0035 | Department of Veterans Affairs VHA OSPS DONATED MEDIA ASSETS | $2.3M | Sep 16, 2026 |
| 11316024F0010OND | Executive Office of the President NATIONAL MEDIA CAMPAIGN | $600K | Aug 12, 2024 |
| 70FA4024C00000001 | Department of Homeland Security 2024 READY CAMPAIGN | $1.5M | Feb 26, 2024 |
| 36C10X23P0088 | Department of Veterans Affairs THE OBJECTIVE OF THIS REQUIREMENT IS TO CONTINUE DEVELOPMENT, IMPLEMENTATION, AND ASSESSMENT OF NEW ASSETS FOR A LARGE-SCALE, FULLY INTEGRATED, DONATED MEDIA PUBLIC SERVICE… | $1.9M | Sep 20, 2023 |
| 11316023F0014OND | Executive Office of the President MEDIA CAMPAIGN | $1.0M | Aug 14, 2023 |
| 70FA4023C00000003 | Department of Homeland Security ADVERTISING COUNCIL, INC. SUPPORT THAT INCLUDES CONTINUED FEMA READY CAMPAIGN PROGRAM SUPPORT FOR THE 2023 NATIONAL PREPAREDNESS MONTH. | $1.5M | Mar 7, 2023 |
| 11316022F0012OND | Executive Office of the President MEDIA CAMPAIGN | $500K | Sep 29, 2022 |
| 693JJ922F00104N | Department of Transportation TITLE: DRUG-IMPAIRED DRIVING SOCIAL NORMING CAMPAIGN ACTION: ISSUE TASK ORDER UNDER AN INDEFINITE DELIVERY INDEFINITE QUANTITY CONTRACT AWARDED TO THE ADVERTISING COUNCIL INC. | $1.1M | Sep 16, 2022 |
Prime contracts (award types A–D) from USAspending.gov through Oct 5, 2026. Subcontracts are not included. Net obligations include deobligations and corrections.
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