Top DOT advertising agencies contractors
In the 12 months ending Oct 5, 2026, the Department of Transportation obligated $91.8M in net prime contract dollars under NAICS 541810, down 1.7% from $93.4M in the preceding 12 months. 4 prime contractors received positive obligations, and 1 of them accounted for 80% of that spend.
Prime contracts funded by the Department of Transportation. Latest 12 months: Oct 6, 2025 to Oct 5, 2026. Source: USAspending.gov.
Obligations by fiscal year
Net prime contract obligations by federal fiscal year (October to September).
Top DOT contractors for NAICS 541810
Ranked by positive obligations in the latest 12 months. Share is of all positive obligations in this market.
| # | Contractor | Latest 12 mo | Prior 12 mo | Share | Rank change |
|---|---|---|---|---|---|
| 1 | Stratacomm, LLC | $80.6M | $80.4M | 87.7% | — |
| 2 | The Advertising Council Inc | $7.2M | $8.7M | 7.8% | — |
| 3 | Schatz Publishing Group, LLC | $2.6M | $3.0M | 2.8% | — |
| 4 | Sensis Inc. | $1.5M | $597K | 1.7% | ▲ 1 |
What changed in the last 12 months
Contractors with the largest change in reported obligations versus the preceding 12 months.
Largest gains
- Sensis Inc.$597K → $1.5M (+$932K) · now #4
- Stratacomm, LLC$80.4M → $80.6M (+$205K) · now #1
Largest declines
- The Advertising Council Inc$8.7M → $7.2M (−$1.5M) · now #2
- YES& Federal, LLC$684K → −$140K (−$824K) · no latest-period obligations
- Schatz Publishing Group, LLC$3.0M → $2.6M (−$385K) · now #3
Where the money comes from
Funding sub-agencies within the Department of Transportation, latest 12 months. The funding organization can differ from the office that runs the requirement.
| Funding sub-agency | Latest 12 mo | Prior 12 mo | Change |
|---|---|---|---|
| National Highway Traffic Safety Administration | $84.3M | $86.8M | Down $2.5M (2.9%) |
| Federal Motor Carrier Safety Administration | $4.9M | $3.6M | Up $1.3M (35.2%) |
| Federal Highway Administration | $2.6M | $3.0M | Down $385K (13.0%) |
Potential recompetes
Large awards in this market whose current period of performance ends in the next 18 months. Treat these as research leads: options, extensions, and follow-on vehicles often change the timing.
| Award | Incumbent | Obligated | Current end |
|---|---|---|---|
| 693JJ324F00334N | Schatz Publishing Group, LLC AWARD OF NEW TASK ORDER TITLED "RESEARCH AND TECHNOLOGY (R&T) NOW AND WEB SUPPORT" UNDER MARCOM BLANKET PURCHASE AGREEMENT. | $1.6M | Jan 29, 2027 |
| 693JJ320F000509 | Schatz Publishing Group, LLC FIRM FIXED PRICE WITH TIME&MATERIALS OTHER DIRECT COSTS BLANKET PURCHASE AGREEMENT ORDER # 693JJ320F000509 IS ESTABLISHED BETWEEN THE FEDERAL HIGHWAY ADMINISTRATION (FHWA) AND… | $4.3M | Jan 29, 2027 |
| 693JJ321F000042 | Schatz Publishing Group, LLC THIS TIME AND MATERIALS (T&M) TASK ORDER IS ISSUED FOR "EDITORIAL AND PUBLICATION SUPPORT SERVICES" IN ACCORDANCE WITH THE ATTACHED PERFORMANCE WORK STATEMENT. | $8.5M | Jan 29, 2027 |
| 693JJ923F000273 | Stratacomm, LLC TITLE: OBTAIN VEHICLE SAFETY COMMUNICATION SERVICES DESCRIPTION: THE CONTRACT PURPOSE IS TO ACQUIRE INTEGRATED COMMUNICATIONS, MEDIA PLANNING/BUYING, MARKETING, MARKET RESEARCH,… | $15.1M | Mar 31, 2027 |
| 693JJ322F00100N | Schatz Publishing Group, LLC NEW TASK ORDER ONSITE AND OFFSITE EDITORIAL SERVICES SUPPORT | $1.9M | May 31, 2027 |
| 693JJ922F00101N | The Advertising Council Inc TITLE: ALCOHOL-IMPAIRED DRIVING SOCIAL NORMING CAMPAIGN ACTION: ACTION: ISSUE TASK ORDER UNDER AN INDEFINITE DELIVERY INDEFINITE QUANTITY CONTRACT AWARDED TO THE ADVERTISING… | $6.3M | Sep 29, 2027 |
| 693JJ922F00105N | The Advertising Council Inc TITLE: HEATSTROKE PREVENTION PUBLIC SERVICE ADVERTISING CAMPAIGNS ACTION: ISSUE TASK ORDER UNDER AN INDEFINITE DELIVERY INDEFINITE QUANTITY CONTRACT AWARD TO THE ADVERTISING… | $12.1M | Sep 29, 2027 |
| 693JJ922F00104N | The Advertising Council Inc TITLE: DRUG-IMPAIRED DRIVING SOCIAL NORMING CAMPAIGN ACTION: ISSUE TASK ORDER UNDER AN INDEFINITE DELIVERY INDEFINITE QUANTITY CONTRACT AWARDED TO THE ADVERTISING COUNCIL INC. | $5.1M | Sep 29, 2027 |
| 693JJ922F00102N | The Advertising Council Inc TITLE: CHILD CAR SAFETY PUBLIC SERVICE ADVERTISING CAMPAIGN ACTION: ACTION: ISSUE TASK ORDER UNDER AN INDEFINITE DELIVERY INDEFINITE QUANTITY CONTRACT AWARDED TO THE ADVERTISING… | $10.8M | Sep 29, 2027 |
| 693JJ922F00103N | The Advertising Council Inc TITLE: TEXTING AND DISTRACTED DRIVING SOCIAL NORMING CAMPAIGN ACTION: ISSUE TASK ORDER UNDER AN INDEFINITE DELIVERY INDEFINITE QUANTITY CONTRACT AWARDED TO THE ADVERTISING… | $5.8M | Sep 29, 2027 |
Common questions
Who are the top DOT contractors for NAICS 541810?
In the latest 12 months, Stratacomm, LLC ($80.6M), The Advertising Council Inc ($7.2M), Schatz Publishing Group, LLC ($2.6M) received the most DOT obligations for advertising agencies.
How concentrated is this market?
The eight largest primes held 100.0% of positive obligations, and Stratacomm, LLC alone held 87.7%. 0 contractors won their first obligations in this market during the latest 12 months.
Are any large DOT NAICS 541810 contracts ending soon?
10 of the largest awards in this market reach their current end date in the next 18 months. The first is 693JJ324F00334N (Schatz Publishing Group, LLC, $1.6M obligated), ending Jan 29, 2027. An end date is a research lead, not a confirmed recompete: options and extensions often move it.
Related markets
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$5.4MFigures are net obligations on prime contracts (award types A–D) from USAspending.gov, grouped by funding agency and the NAICS code on each award. Net obligations include deobligations and corrections, so they can differ from positive-obligation totals. See methodology.
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