Top VA advertising agencies contractors
In the 12 months ending Oct 5, 2026, the Department of Veterans Affairs obligated $5.4M in net prime contract dollars under NAICS 541810, down 60.8% from $13.9M in the preceding 12 months. 10 prime contractors received positive obligations, and 3 of them accounted for 80% of that spend.
Prime contracts funded by the Department of Veterans Affairs. Latest 12 months: Oct 6, 2025 to Oct 5, 2026. Source: USAspending.gov.
Obligations by fiscal year
Net prime contract obligations by federal fiscal year (October to September).
Top VA contractors for NAICS 541810
Ranked by positive obligations in the latest 12 months. Share is of all positive obligations in this market.
| # | Contractor | Latest 12 mo | Prior 12 mo | Share | Rank change |
|---|---|---|---|---|---|
| 1 | The Advertising Council Inc | $2.2M | $2.3M | 40.2% | ▲ 1 |
| 2 | American Small Business Alliance Inc | $1.7M | $418K | 30.2% | ▲ 2 |
| 3 | Argent Arc LLC | $1.5M | $9.0M | 27.1% | ▼ 2 |
| 4 | VOX Optima, LLC | $61K | $0 | 1.1% | New |
| 5 | ADZ ETC Inc | $31K | $46K | 0.6% | ▲ 2 |
| 6 | Drury Southwest Signs Inc | $13K | $0 | 0.3% | New |
| 7 | veterans4you LLC | $11K | $11K | 0.2% | ▲ 9 |
| 8 | Rewards for Research PTY Ltd | $9K | $0 | 0.2% | New |
| 9 | Creative Audio Enterprises, Inc | $7K | $7K | 0.1% | ▲ 8 |
| 10 | Publishing Concepts | $3K | $0 | 0.1% | New |
What changed in the last 12 months
Contractors with the largest change in reported obligations versus the preceding 12 months.
Largest gains
- American Small Business Alliance Inc$418K → $1.7M (+$1.2M) · now #2
- VOX Optima, LLC$0 → $61K (+$61K) · now #4
- Red, Inc.−$21K → −$2 (+$21K) · no latest-period obligations
Largest declines
- Argent Arc LLC$9.0M → $1.5M (−$7.5M) · now #3
- GIG Line Media, Inc.$1.9M → $0 (−$1.9M) · no latest-period obligations
- Outfront Media Inc.$75K → $0 (−$75K) · no latest-period obligations
New to this market
3 contractors received their first obligations in this market (since FY2022) during the latest 12 months. The largest:
| Contractor | First obligation | Latest 12 mo |
|---|---|---|
| Drury Southwest Signs Inc | Jul 16, 2026 | $13K |
| Rewards for Research PTY Ltd | Feb 12, 2026 | $9K |
| Publishing Concepts | Aug 26, 2026 | $3K |
Where the money comes from
Funding sub-agencies within the Department of Veterans Affairs, latest 12 months. The funding organization can differ from the office that runs the requirement.
| Funding sub-agency | Latest 12 mo | Prior 12 mo | Change |
|---|---|---|---|
| Department of Veterans Affairs | $5.4M | $13.9M | Down $8.4M (60.8%) |
Potential recompetes
Large awards in this market whose current period of performance ends in the next 18 months. Treat these as research leads: options, extensions, and follow-on vehicles often change the timing.
| Award | Incumbent | Obligated | Current end |
|---|---|---|---|
| 36C10X26P0035 | The Advertising Council Inc VHA OSPS DONATED MEDIA ASSETS | $2.3M | Sep 27, 2027 |
Common questions
Who are the top VA contractors for NAICS 541810?
In the latest 12 months, The Advertising Council Inc ($2.2M), American Small Business Alliance Inc ($1.7M), Argent Arc LLC ($1.5M) received the most VA obligations for advertising agencies.
How concentrated is this market?
The eight largest primes held 99.8% of positive obligations, and The Advertising Council Inc alone held 40.2%. 3 contractors won their first obligations in this market during the latest 12 months.
Are any large VA NAICS 541810 contracts ending soon?
1 of the largest awards in this market reach their current end date in the next 18 months. The first is 36C10X26P0035 (The Advertising Council Inc, $2.3M obligated), ending Sep 27, 2027. An end date is a research lead, not a confirmed recompete: options and extensions often move it.
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$13.7MFigures are net obligations on prime contracts (award types A–D) from USAspending.gov, grouped by funding agency and the NAICS code on each award. Net obligations include deobligations and corrections, so they can differ from positive-obligation totals. See methodology.
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