Top HHS advertising agencies contractors
In the 12 months ending Oct 5, 2026, the Department of Health and Human Services obligated $203.6M in net prime contract dollars under NAICS 541810, up 9.6% from $185.9M in the preceding 12 months. 10 prime contractors received positive obligations, and 3 of them accounted for 80% of that spend.
Prime contracts funded by the Department of Health and Human Services. Latest 12 months: Oct 6, 2025 to Oct 5, 2026. Source: USAspending.gov.
Obligations by fiscal year
Net prime contract obligations by federal fiscal year (October to September).
Top HHS contractors for NAICS 541810
Ranked by positive obligations in the latest 12 months. Share is of all positive obligations in this market.
| # | Contractor | Latest 12 mo | Prior 12 mo | Share | Rank change |
|---|---|---|---|---|---|
| 1 | True North Communications Inc | $82.5M | $51.2M | 39.8% | ▲ 1 |
| 2 | Porter Novelli Public Services Inc. | $56.2M | $51.2M | 27.1% | ▼ 1 |
| 3 | IPG Dxtra, Inc. | $51.1M | $24.4M | 24.7% | ▲ 1 |
| 4 | Banyan Communications, Inc. | $9.1M | $5.3M | 4.4% | ▲ 2 |
| 5 | Elevation, Ltd. | $3.0M | $3.0M | 1.5% | ▲ 2 |
| 6 | Synergy Enterprises, Inc | $2.4M | $2.4M | 1.2% | ▲ 3 |
| 7 | Crosby Marketing Communications Inc. | $1.3M | $2.6M | 0.6% | ▲ 1 |
| 8 | Schatz Publishing Group, LLC | $1.2M | $999K | 0.6% | ▲ 2 |
| 9 | DIX-GRA, Inc. | $175K | $0 | 0.1% | New |
| 10 | Sensis Inc. | $116K | $126K | 0.1% | ▲ 2 |
What changed in the last 12 months
Contractors with the largest change in reported obligations versus the preceding 12 months.
Largest gains
- True North Communications Inc$51.2M → $82.5M (+$31.3M) · now #1
- IPG Dxtra, Inc.$24.4M → $51.1M (+$26.8M) · now #3
- Porter Novelli Public Services Inc.$51.2M → $56.2M (+$5.0M) · now #2
Largest declines
- Plowshare Group, Inc$39.0M → $0 (−$39.0M) · no latest-period obligations
- Ketchum Inc.$5.3M → −$707K (−$6.0M) · no latest-period obligations
- Daniel J Edelman Inc$5K → −$1.8M (−$1.8M) · no latest-period obligations
New to this market
1 contractors received their first obligations in this market (since FY2022) during the latest 12 months. The largest:
| Contractor | First obligation | Latest 12 mo |
|---|---|---|
| DIX-GRA, Inc. | Jun 24, 2026 | $175K |
Where the money comes from
Funding sub-agencies within the Department of Health and Human Services, latest 12 months. The funding organization can differ from the office that runs the requirement.
| Funding sub-agency | Latest 12 mo | Prior 12 mo | Change |
|---|---|---|---|
| Centers for Medicare and Medicaid Services | $107.7M | $83.9M | Up $23.8M (28.3%) |
| Food and Drug Administration | $82.5M | $51.2M | Up $31.3M (61.2%) |
| National Institutes of Health | $5.0M | $4.8M | Up $214K (4.5%) |
| Centers for Disease Control and Prevention | $2.7M | $39.0M | Down $36.3M (93.1%) |
| Substance Abuse and Mental Health Services Administration | $2.4M | $2.4M | Up $30K (1.2%) |
| Health Resources and Services Administration | $1.5M | $962K | Up $492K (51.1%) |
Potential recompetes
Large awards in this market whose current period of performance ends in the next 18 months. Treat these as research leads: options, extensions, and follow-on vehicles often change the timing.
| Award | Incumbent | Obligated | Current end |
|---|---|---|---|
| 75Q80121F80004 | Crosby Marketing Communications Inc. USPSTF COMMUNICATION SUPPORT | $11.5M | Dec 14, 2026 |
| 75F40123F19002 | True North Communications Inc NATIONAL EDUCATION CAMPAIGN PROGRAM TASK ORDER | $95.8M | Dec 31, 2026 |
| 75FCMC22F0003 | IPG Dxtra, Inc. HEALTH INSURANCE EXCHANGE PUBLIC EDUCATION AND OUTREACH | $819.9M | Mar 10, 2027 |
| 75N95024F00102 | Banyan Communications, Inc. NINDS ONCE COMMUNICATIONS AND INFORMATION RESOURCE SUPPORT | $14.4M | Jun 9, 2027 |
| 75FCMC24F0115 | Porter Novelli Public Services Inc. MEDICARE OPEN ENROLLMENT (MOE) AND NEW TO MEDICARE PUBLIC EDUCATION (NMPE) AND OUTREACH CAMPAIGNS (OC) TASK ORDER COMPETITION OBTAIN TECHNICAL PROFESSIONAL SERVICES FOR THE… | $163.9M | Jun 30, 2027 |
| 75FCMC26F0101 | IPG Dxtra, Inc. THE PURPOSE OF THIS TASK ORDER IS TO PROVIDE PUBLIC EDUCATION AND OUTREACH CAMPAIGNS ACROSS THE FEDERALLY FACILITATED MARKETPLACE (FFM) STATES THAT HAVE ELECTED TO NOT ESTABLISH… | $37.0M | Jul 19, 2027 |
| 75FCMC22F0001 | Ketchum Inc. PLAN, DEVELOP, EXECUTE AND MONITOR COMMUNICATIONS ACTIVITIES FOR THE CENTERS FOR MEDICARE & MEDICAID SERVICES (CMS) OFFICE OF MINORITY HEALTH (OMH). | $31.6M | Aug 30, 2027 |
| 75FCMC25FJ149 | IPG Dxtra, Inc. HEALTH CARE FRAUD PREVENTION OUTREACH AND EDUCATION CAMPAIGN TASK ORDER UNDER THE NATIONAL EDUCATION CAMPAIGN AND OUTREACH CONTRACT (NEC) INDEFINITE DELIVERY, INDEFINITE QUANTITY… | $14.0M | Sep 15, 2027 |
| 75FCMC23F0001 | Ketchum Inc. OUTREACH TO ENCOURAGE ENROLLMENT IN MEDICARE LOW INCOME PROGRAMS | $46.1M | Sep 17, 2027 |
| 75F40124F19003 | True North Communications Inc NATIONAL EDUCATION CAMPAIGN PROGRAM TASK ORDER | $77.1M | Jan 11, 2028 |
Common questions
Who are the top HHS contractors for NAICS 541810?
In the latest 12 months, True North Communications Inc ($82.5M), Porter Novelli Public Services Inc. ($56.2M), IPG Dxtra, Inc. ($51.1M) received the most HHS obligations for advertising agencies.
How concentrated is this market?
The eight largest primes held 99.9% of positive obligations, and True North Communications Inc alone held 39.8%. 1 contractors won their first obligations in this market during the latest 12 months.
Are any large HHS NAICS 541810 contracts ending soon?
10 of the largest awards in this market reach their current end date in the next 18 months. The first is 75Q80121F80004 (Crosby Marketing Communications Inc., $11.5M obligated), ending Dec 14, 2026. An end date is a research lead, not a confirmed recompete: options and extensions often move it.
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$5.4MFigures are net obligations on prime contracts (award types A–D) from USAspending.gov, grouped by funding agency and the NAICS code on each award. Net obligations include deobligations and corrections, so they can differ from positive-obligation totals. See methodology.
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