Top DHS advertising agencies contractors
In the 12 months ending Oct 5, 2026, the Department of Homeland Security obligated $44.5M in net prime contract dollars under NAICS 541810, down 21.1% from $56.5M in the preceding 12 months. 7 prime contractors received positive obligations, and 2 of them accounted for 80% of that spend.
Prime contracts funded by the Department of Homeland Security. Latest 12 months: Oct 6, 2025 to Oct 5, 2026. Source: USAspending.gov.
Obligations by fiscal year
Net prime contract obligations by federal fiscal year (October to September).
Top DHS contractors for NAICS 541810
Ranked by positive obligations in the latest 12 months. Share is of all positive obligations in this market.
| # | Contractor | Latest 12 mo | Prior 12 mo | Share | Rank change |
|---|---|---|---|---|---|
| 1 | LMD Agency, Inc. | $38.8M | $18.4M | 75.3% | ▲ 1 |
| 2 | Advanced Business Software Consulting, LLC | $9.9M | $11.9M | 19.2% | ▲ 1 |
| 3 | Creative Engagement Solutions LLC | $1.5M | $1.4M | 2.9% | ▲ 1 |
| 4 | Elevation, Ltd. | $902K | $0 | 1.8% | New |
| 5 | ADZ ETC Inc | $438K | $0 | 0.9% | New |
| 6 | Jobelephant.com, Inc | $11K | $0 | 0.0% | New |
| 7 | Avvy, LLC | $5K | $0 | 0.0% | New |
What changed in the last 12 months
Contractors with the largest change in reported obligations versus the preceding 12 months.
Largest gains
- LMD Agency, Inc.$18.4M → $38.8M (+$20.4M) · now #1
- Elevation, Ltd.$0 → $902K (+$902K) · now #4
- ADZ ETC Inc$0 → $438K (+$438K) · now #5
Largest declines
- YES& Federal, LLC$24.8M → −$7.0M (−$31.8M) · no latest-period obligations
- Advanced Business Software Consulting, LLC$11.9M → $9.9M (−$2.0M) · now #2
- Georgia Association of Broadcasters, Inc.$19K → $0 (−$19K) · no latest-period obligations
New to this market
2 contractors received their first obligations in this market (since FY2022) during the latest 12 months. The largest:
| Contractor | First obligation | Latest 12 mo |
|---|---|---|
| Jobelephant.com, Inc | Jan 29, 2026 | $11K |
| Avvy, LLC | Jul 23, 2026 | $5K |
Where the money comes from
Funding sub-agencies within the Department of Homeland Security, latest 12 months. The funding organization can differ from the office that runs the requirement.
| Funding sub-agency | Latest 12 mo | Prior 12 mo | Change |
|---|---|---|---|
| U.S. Customs and Border Protection | $20.1M | $0 | New |
| U.S. Coast Guard | $18.8M | $15.7M | Up $3.1M (20.0%) |
| U.S. Secret Service | $9.9M | $11.9M | Down $2.0M (16.6%) |
| Immediate Office of the Secretary | $840K | $0 | New |
| Cybersecurity and Infrastructure Security Agency | $438K | $2.7M | Down $2.3M (84.0%) |
Potential recompetes
Large awards in this market whose current period of performance ends in the next 18 months. Treat these as research leads: options, extensions, and follow-on vehicles often change the timing.
| Award | Incumbent | Obligated | Current end |
|---|---|---|---|
| 70Z02325F09220002 | LMD Agency, Inc. THE PURPOSE OF THIS TASK ORDER IS TO PURCHASE BRANDING MANAGEMENT SERVICES TO SUPPORT COAST GUARD'S RECRUITMENT INITIATIVES FOR ONE YEAR OFF OF BPA #70Z02323ACGRC0001. | $1.2M | Oct 31, 2026 |
| 70Z02325FCGRC0004 | LMD Agency, Inc. TO PROVIDE MARKETING AND ADVERTISING SUPPORT SERVICES FOR CGRC. | $1.6M | Nov 2, 2026 |
| 70Z02326FCGRC0007 | LMD Agency, Inc. TO PROVIDE MARKETING AND ADVERTISING SUPPORT SERVICES FOR CG ASC DURING THE PERIOD OF PERFORMANCE 27 SEPTEMBER 2026 - 31 JANUARY 2027. | $5.8M | Jan 31, 2027 |
| 70B06C26F00001137 | LMD Agency, Inc. NATIONAL MEDIA CAMPAIGN | $20.0M | Sep 19, 2027 |
| 70FA6023F00000070 | Creative Engagement Solutions LLC PLANNING SAFETY AND BUILDING SCIENCE DIVISION PROGRAM MANAGEMENT AND TECHNICAL SUPPORT SERVICES | $5.5M | Sep 28, 2027 |
Common questions
Who are the top DHS contractors for NAICS 541810?
In the latest 12 months, LMD Agency, Inc. ($38.8M), Advanced Business Software Consulting, LLC ($9.9M), Creative Engagement Solutions LLC ($1.5M) received the most DHS obligations for advertising agencies.
How concentrated is this market?
The eight largest primes held 100.0% of positive obligations, and LMD Agency, Inc. alone held 75.3%. 2 contractors won their first obligations in this market during the latest 12 months.
Are any large DHS NAICS 541810 contracts ending soon?
5 of the largest awards in this market reach their current end date in the next 18 months. The first is 70Z02325F09220002 (LMD Agency, Inc., $1.2M obligated), ending Oct 31, 2026. An end date is a research lead, not a confirmed recompete: options and extensions often move it.
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$5.4MFigures are net obligations on prime contracts (award types A–D) from USAspending.gov, grouped by funding agency and the NAICS code on each award. Net obligations include deobligations and corrections, so they can differ from positive-obligation totals. See methodology.
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