Top DHS marketing consulting services contractors
In the 12 months ending Oct 5, 2026, the Department of Homeland Security obligated $11.4M in net prime contract dollars under NAICS 541613, down 95.0% from $227.2M in the preceding 12 months. 4 prime contractors received positive obligations, and 2 of them accounted for 80% of that spend.
Prime contracts funded by the Department of Homeland Security. Latest 12 months: Oct 6, 2025 to Oct 5, 2026. Source: USAspending.gov.
Obligations by fiscal year
Net prime contract obligations by federal fiscal year (October to September).
Top DHS contractors for NAICS 541613
Ranked by positive obligations in the latest 12 months. Share is of all positive obligations in this market.
| # | Contractor | Latest 12 mo | Prior 12 mo | Share | Rank change |
|---|---|---|---|---|---|
| 1 | Red Carrot Inc | $7.1M | $461K | 62.5% | ▲ 3 |
| 2 | Elevation, Ltd. | $3.4M | $6.7M | 30.0% | ▲ 1 |
| 3 | Schatz Publishing Group, LLC | $849K | $69K | 7.4% | ▲ 2 |
| 4 | Netchannels Marketing | $6K | $0 | 0.1% | New |
What changed in the last 12 months
Contractors with the largest change in reported obligations versus the preceding 12 months.
Largest gains
- Red Carrot Inc$461K → $7.1M (+$6.7M) · now #1
- Schatz Publishing Group, LLC$69K → $849K (+$780K) · now #3
- Netchannels Marketing$0 → $6K (+$6K) · now #4
Largest declines
- Safe America Media LLC$142.8M → $0 (−$142.8M) · no latest-period obligations
- People WHO Think, L.L.C.$77.1M → $0 (−$77.1M) · no latest-period obligations
- Elevation, Ltd.$6.7M → $3.4M (−$3.3M) · now #2
New to this market
1 contractors received their first obligations in this market (since FY2022) during the latest 12 months. The largest:
| Contractor | First obligation | Latest 12 mo |
|---|---|---|
| Netchannels Marketing | Jul 13, 2026 | $6K |
Where the money comes from
Funding sub-agencies within the Department of Homeland Security, latest 12 months. The funding organization can differ from the office that runs the requirement.
| Funding sub-agency | Latest 12 mo | Prior 12 mo | Change |
|---|---|---|---|
| Transportation Security Administration | $6.0M | $0 | New |
| U.S. Customs and Border Protection | $2.0M | $2.1M | Down $87K (4.2%) |
| U.S. Immigration and Customs Enforcement | $2.0M | $41.2M | Down $39.3M (95.2%) |
| Immediate Office of the Secretary | $1.4M | $184.2M | Down $182.8M (99.2%) |
Potential recompetes
Large awards in this market whose current period of performance ends in the next 18 months. Treat these as research leads: options, extensions, and follow-on vehicles often change the timing.
| Award | Incumbent | Obligated | Current end |
|---|---|---|---|
| 70B03C25F00000956 | Elevation, Ltd. THIS REQUIREMENT IS FOR MEDIA OUTREACH SERVICES AND MARKETING TO COMMUNICATE AND PROMOTE THE VARIOUS PROGRAMS ASSOCIATED WITH THE ELECTRONIC SYSTEM FOR TRAVEL AUTHORIZATION (ESTA). | $4.4M | Mar 31, 2027 |
| 70CMSW24FR0000104 | Schatz Publishing Group, LLC 3 PRINTING SPECIALISTS IN SUPPORT OF THE ICE MAIL AND PRINT UNIT (MPU) | $1.4M | Sep 15, 2027 |
| 70T01026F7663N009 | Red Carrot Inc TALENT ACQUISITION MARKETING SERVICES | $6.0M | Sep 29, 2027 |
Common questions
Who are the top DHS contractors for NAICS 541613?
In the latest 12 months, Red Carrot Inc ($7.1M), Elevation, Ltd. ($3.4M), Schatz Publishing Group, LLC ($849K) received the most DHS obligations for marketing consulting services.
How concentrated is this market?
The eight largest primes held 100.0% of positive obligations, and Red Carrot Inc alone held 62.5%. 1 contractors won their first obligations in this market during the latest 12 months.
Are any large DHS NAICS 541613 contracts ending soon?
3 of the largest awards in this market reach their current end date in the next 18 months. The first is 70B03C25F00000956 (Elevation, Ltd., $4.4M obligated), ending Mar 31, 2027. An end date is a research lead, not a confirmed recompete: options and extensions often move it.
Related markets
NAICS 541613 across all agencies
HHS · NAICS 541613
$66.9MVA · NAICS 541613
$29.7MDoD · NAICS 541613
$10.8MState Department · NAICS 541613
$5.1MFigures are net obligations on prime contracts (award types A–D) from USAspending.gov, grouped by funding agency and the NAICS code on each award. Net obligations include deobligations and corrections, so they can differ from positive-obligation totals. See methodology.
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