All VA markets
NAICS 541613 · Marketing Consulting Services

Top VA marketing consulting services contractors

In the 12 months ending Oct 5, 2026, the Department of Veterans Affairs obligated $29.7M in net prime contract dollars under NAICS 541613, up 586.6% from $4.3M in the preceding 12 months. 8 prime contractors received positive obligations, and 2 of them accounted for 80% of that spend.

Prime contracts funded by the Department of Veterans Affairs. Latest 12 months: Oct 6, 2025 to Oct 5, 2026. Source: USAspending.gov.

Net obligations, latest 12 months
$29.7M
up 586.6% vs. $4.3M
Prime contractors
8
With positive obligations
Top 8 primes’ share
100.0%
Of positive obligations
Awards with activity
16
28 in the prior 12 months

Obligations by fiscal year

Net prime contract obligations by federal fiscal year (October to September).

FY2022
$26.5M
FY2023
$22.3M
FY2024
$18.7M
FY2025
$4.3M
FY2026
$29.7M

Top VA contractors for NAICS 541613

Ranked by positive obligations in the latest 12 months. Share is of all positive obligations in this market.

Top contractors, VA NAICS 541613
#ContractorLatest 12 moPrior 12 moShareRank change
1Powell Strategies, LLC$17.9M−$760.2%New
2Arrow Arc LLC$9.5M$4.9M31.9%▼ 1
3Artemis Arc LLC$1.2M$1.1M4.0%▼ 1
4Aptive Resources LLC$733K−$1.7M2.5%New
5Cruxdcg LLC$272K$264K0.9%▼ 2
6Technical Assent, LLC$166K$00.6%New
7Resolute Mediation & Arbitration Inc$19K$31K0.1%▼ 2
8Build Clinical, LLC$8K$00.0%New

What changed in the last 12 months

Contractors with the largest change in reported obligations versus the preceding 12 months.

Largest gains

  • Powell Strategies, LLC
    −$7 → $17.9M (+$17.9M) · now #1
  • Arrow Arc LLC
    $4.9M → $9.5M (+$4.5M) · now #2
  • Aptive Resources LLC
    −$1.7M → $733K (+$2.5M) · now #4

Largest declines

  • Bell Media LLC
    $33K → $0 (−$33K) · no latest-period obligations
  • Resolute Mediation & Arbitration Inc
    $31K → $19K (−$12K) · now #7
  • Rewards for Research PTY Ltd
    −$7K → −$10K (−$3K) · no latest-period obligations

New to this market

2 contractors received their first obligations in this market (since FY2022) during the latest 12 months. The largest:

New contractors
ContractorFirst obligationLatest 12 mo
Technical Assent, LLCSep 15, 2026$166K
Build Clinical, LLCSep 18, 2026$8K

Where the money comes from

Funding sub-agencies within the Department of Veterans Affairs, latest 12 months. The funding organization can differ from the office that runs the requirement.

Funding sub-agencies
Funding sub-agencyLatest 12 moPrior 12 moChange
Department of Veterans Affairs$29.7M$4.3MUp $25.4M (586.6%)

Potential recompetes

Large awards in this market whose current period of performance ends in the next 18 months. Treat these as research leads: options, extensions, and follow-on vehicles often change the timing.

Awards ending in the next 18 months
AwardIncumbentObligatedCurrent end
36C10X24F0030
Artemis Arc LLC
VHA ILEAD IS OFFERING A SUPERVISOR READY PROGRAM ALIGNED WITH THE OPM LEADERSHIP COMPETENCY MODEL AND THE VA LEADERSHIP DEVELOPMENT FRAMEWORK.
$2.3MFeb 8, 2027
36C10X26F0016
Powell Strategies, LLC
VETERANS AFFAIRS ADVERTISING CAMPAIGN
$6.1MMar 1, 2027
36C10X24F0098
Artemis Arc LLC
MEDIA CLIPPING AND ANALYSIS SERVICES
$1.3MAug 31, 2027
36C10X26F0059
Powell Strategies, LLC
VETERANS AFFAIRS ADVERTISING CAMPAIGN | TASK ORDER FOR FY26 FALL/WINTER & PACT ACT CAMPAIGNS
$11.8MSep 20, 2027
36C77623C0104
Arrow Arc LLC
VHA RECRUITMENT MARKETING & ADVERTISING CAMPAIGN
$34.3MSep 24, 2027
36C25923C0137
Cruxdcg LLC
SUICIDE RISK MANAGEMENT WEBSITE, PROMOTION, AND TECHNICAL SUPPORT
$1.0MSep 29, 2027

Common questions

Who are the top VA contractors for NAICS 541613?

In the latest 12 months, Powell Strategies, LLC ($17.9M), Arrow Arc LLC ($9.5M), Artemis Arc LLC ($1.2M) received the most VA obligations for marketing consulting services.

How concentrated is this market?

The eight largest primes held 100.0% of positive obligations, and Powell Strategies, LLC alone held 60.2%. 2 contractors won their first obligations in this market during the latest 12 months.

Are any large VA NAICS 541613 contracts ending soon?

6 of the largest awards in this market reach their current end date in the next 18 months. The first is 36C10X24F0030 (Artemis Arc LLC, $2.3M obligated), ending Feb 8, 2027. An end date is a research lead, not a confirmed recompete: options and extensions often move it.

Related markets

Figures are net obligations on prime contracts (award types A–D) from USAspending.gov, grouped by funding agency and the NAICS code on each award. Net obligations include deobligations and corrections, so they can differ from positive-obligation totals. See methodology.

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