Top Commerce marketing research and public opinion polling contractors
In the 12 months ending Oct 5, 2026, the Department of Commerce obligated $13.3M in net prime contract dollars under NAICS 541910, down 11.9% from $15.0M in the preceding 12 months. 22 prime contractors received positive obligations, and 5 of them accounted for 80% of that spend.
Prime contracts funded by the Department of Commerce. Latest 12 months: Oct 6, 2025 to Oct 5, 2026. Source: USAspending.gov.
Obligations by fiscal year
Net prime contract obligations by federal fiscal year (October to September).
Top Commerce contractors for NAICS 541910
Ranked by positive obligations in the latest 12 months. Share is of all positive obligations in this market.
| # | Contractor | Latest 12 mo | Prior 12 mo | Share | Rank change |
|---|---|---|---|---|---|
| 1 | Gallup, Inc. | $3.7M | $2.8M | 27.9% | ▲ 1 |
| 2 | Circana Group, L.P. | $2.6M | $2.6M | 19.9% | ▲ 1 |
| 3 | Nielsen Consumer LLC | $2.2M | $2.2M | 16.6% | ▲ 1 |
| 4 | CIC Research, Inc. | $1.9M | $6.6M | 14.6% | ▼ 3 |
| 5 | Dodge Construction Network, LLC | $661K | $68K | 5.0% | ▲ 5 |
| 6 | Data Axle, Inc. | $550K | $0 | 4.1% | New |
| 7 | Rockport Analytics, LLC | $350K | $0 | 2.6% | New |
| 8 | Novak Birch, Inc | $324K | $137K | 2.4% | ▼ 3 |
| 9 | Circana, LLC | $137K | $0 | 1.0% | New |
| 10 | Resonance Alliance Inc. | $132K | $132K | 1.0% | ▼ 4 |
| 11 | Implan Group LLC | $129K | $0 | 1.0% | New |
| 12 | S&P Global Market Intelligence LLC | $119K | $113K | 0.9% | ▼ 5 |
| 13 | Moody's Analytics, Inc. | $80K | $50K | 0.6% | ▼ 1 |
| 14 | National Academy of Sciences | $63K | $61K | 0.5% | ▼ 3 |
| 15 | Black Knight Data & Analytics LLC | $52K | $48K | 0.4% | ▼ 2 |
What changed in the last 12 months
Contractors with the largest change in reported obligations versus the preceding 12 months.
Largest gains
- Gallup, Inc.$2.8M → $3.7M (+$855K) · now #1
- Dodge Construction Network, LLC$68K → $661K (+$593K) · now #5
- Data Axle, Inc.$0 → $550K (+$550K) · now #6
Largest declines
- CIC Research, Inc.$6.6M → $1.9M (−$4.6M) · now #4
- ICE Data Services, Inc.$99K → $0 (−$99K) · no latest-period obligations
- The Earnest Analytics Company, Inc.$75K → $0 (−$75K) · no latest-period obligations
New to this market
5 contractors received their first obligations in this market (since FY2022) during the latest 12 months. The largest:
| Contractor | First obligation | Latest 12 mo |
|---|---|---|
| Data Axle, Inc. | Sep 18, 2026 | $550K |
| Rockport Analytics, LLC | Jun 16, 2026 | $350K |
| Implan Group LLC | Jun 24, 2026 | $129K |
| Bull Horn Technologies LLC | Aug 27, 2026 | $47K |
| Firstignite Ltd | Sep 22, 2026 | $25K |
Where the money comes from
Funding sub-agencies within the Department of Commerce, latest 12 months. The funding organization can differ from the office that runs the requirement.
| Funding sub-agency | Latest 12 mo | Prior 12 mo | Change |
|---|---|---|---|
| U.S. Census Bureau | $6.0M | $4.8M | Up $1.1M (23.5%) |
| National Oceanic and Atmospheric Administration | $4.0M | $2.8M | Up $1.1M (39.4%) |
| International Trade Administration | $2.4M | $6.7M | Down $4.3M (63.9%) |
| Bureau of Economic Analysis | $821K | $634K | Up $187K (29.5%) |
| National Institute of Standards and Technology | $75K | $0 | New |
Potential recompetes
Large awards in this market whose current period of performance ends in the next 18 months. Treat these as research leads: options, extensions, and follow-on vehicles often change the timing.
| Award | Incumbent | Obligated | Current end |
|---|---|---|---|
| 1331L524F13500549 | CIC Research, Inc. INTERNATIONAL TRAVEL SURVEY | $14.9M | Jan 31, 2027 |
| 1305M323FNFFK0004 | Gallup, Inc. OST FISHING EFFORT SURVEY | $18.1M | Mar 31, 2027 |
| 1333LB24C00000030 | Nielsen Consumer LLC AGGREGATED RETAIL POINT-OF-SALE/SCANNER TRANSACTION DATA. | $6.6M | Sep 29, 2027 |
Common questions
Who are the top Commerce contractors for NAICS 541910?
In the latest 12 months, Gallup, Inc. ($3.7M), Circana Group, L.P. ($2.6M), Nielsen Consumer LLC ($2.2M) received the most Commerce obligations for marketing research and public opinion polling.
How concentrated is this market?
The eight largest primes held 93.2% of positive obligations, and Gallup, Inc. alone held 27.9%. 5 contractors won their first obligations in this market during the latest 12 months.
Are any large Commerce NAICS 541910 contracts ending soon?
3 of the largest awards in this market reach their current end date in the next 18 months. The first is 1331L524F13500549 (CIC Research, Inc., $14.9M obligated), ending Jan 31, 2027. An end date is a research lead, not a confirmed recompete: options and extensions often move it.
Related markets
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$5.5MFigures are net obligations on prime contracts (award types A–D) from USAspending.gov, grouped by funding agency and the NAICS code on each award. Net obligations include deobligations and corrections, so they can differ from positive-obligation totals. See methodology.
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