Top DOT marketing research and public opinion polling contractors
In the 12 months ending Oct 5, 2026, the Department of Transportation obligated $7.2M in net prime contract dollars under NAICS 541910, up 3.1% from $7.0M in the preceding 12 months. 5 prime contractors received positive obligations, and 4 of them accounted for 80% of that spend.
Prime contracts funded by the Department of Transportation. Latest 12 months: Oct 6, 2025 to Oct 5, 2026. Source: USAspending.gov.
Obligations by fiscal year
Net prime contract obligations by federal fiscal year (October to September).
Top DOT contractors for NAICS 541910
Ranked by positive obligations in the latest 12 months. Share is of all positive obligations in this market.
| # | Contractor | Latest 12 mo | Prior 12 mo | Share | Rank change |
|---|---|---|---|---|---|
| 1 | KGB Media, LLC | $2.5M | $2.4M | 34.2% | — |
| 2 | National Institute for Safety Research Inc | $2.4M | $2.0M | 32.5% | — |
| 3 | Tetra Tech MA, Inc | $827K | $885K | 11.4% | ▲ 1 |
| 4 | Crash Research & Analysis, Inc. | $794K | $872K | 10.9% | ▲ 1 |
| 5 | Dynamic Science, Inc. | $791K | $1.0M | 10.9% | ▼ 2 |
What changed in the last 12 months
Contractors with the largest change in reported obligations versus the preceding 12 months.
Largest gains
- National Institute for Safety Research Inc$2.0M → $2.4M (+$349K) · now #2
- KGB Media, LLC$2.4M → $2.5M (+$126K) · now #1
- Gallup, Inc.−$105K → −$20K (+$84K) · no latest-period obligations
Largest declines
- Dynamic Science, Inc.$1.0M → $791K (−$232K) · now #5
- Crash Research & Analysis, Inc.$872K → $794K (−$78K) · now #4
- Tetra Tech MA, Inc$885K → $827K (−$58K) · now #3
Where the money comes from
Funding sub-agencies within the Department of Transportation, latest 12 months. The funding organization can differ from the office that runs the requirement.
| Funding sub-agency | Latest 12 mo | Prior 12 mo | Change |
|---|---|---|---|
| National Highway Traffic Safety Administration | $6.4M | $6.3M | Up $165K (2.6%) |
| Federal Aviation Administration | $807K | $780K | Up $26K (3.4%) |
Potential recompetes
Large awards in this market whose current period of performance ends in the next 18 months. Treat these as research leads: options, extensions, and follow-on vehicles often change the timing.
| Award | Incumbent | Obligated | Current end |
|---|---|---|---|
| 693KA923C00003 | Tetra Tech MA, Inc GA SURVEY | $3.4M | Jan 31, 2027 |
| 693JJ922C000004 | National Institute for Safety Research Inc NEW CONTRACT FOR THE RECORDS BASED QUALITY CONTROL RESOURCE CENTER | $11.2M | Jun 30, 2027 |
| 693JJ925C000005 | Dynamic Science, Inc. 30-MONTH BRIDGE CONTRACT TO PROVIDE FOR CRASH INVESTIGATION, DATA CODING, AND TECHNICAL REPORT CREATION FOR THE SPECIAL CRASH INVESTIGATIONS (SCI) PROGRAM'S WESTERN REGION. | $1.6M | Aug 11, 2027 |
| 693JJ922F00164N | KGB Media, LLC TITLE: MARKETING AND COMMUNICATIONS FOR EMS AND 911 PURPOSE: ACTIVE MARKETING OF EMS AND 911 PROGRAMS AND PROJECTS, TO MAXIMIZE UTILIZATION BY EMS AND 911 COMMUNITIES. A… | $8.3M | Sep 29, 2027 |
| 693JJ925C000006 | Crash Research & Analysis, Inc. 30-MONTH BRIDGE CONTRACT TO PROVIDE FOR CRASH INVESTIGATION, DATA CODING, AND TECHNICAL REPORT CREATION FOR THE SPECIAL CRASH INVESTIGATIONS (SCI) PROGRAM'S EASTERN REGION. | $1.6M | Feb 11, 2028 |
Common questions
Who are the top DOT contractors for NAICS 541910?
In the latest 12 months, KGB Media, LLC ($2.5M), National Institute for Safety Research Inc ($2.4M), Tetra Tech MA, Inc ($827K) received the most DOT obligations for marketing research and public opinion polling.
How concentrated is this market?
The eight largest primes held 100.0% of positive obligations, and KGB Media, LLC alone held 34.2%. 0 contractors won their first obligations in this market during the latest 12 months.
Are any large DOT NAICS 541910 contracts ending soon?
5 of the largest awards in this market reach their current end date in the next 18 months. The first is 693KA923C00003 (Tetra Tech MA, Inc, $3.4M obligated), ending Jan 31, 2027. An end date is a research lead, not a confirmed recompete: options and extensions often move it.
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$5.5MFigures are net obligations on prime contracts (award types A–D) from USAspending.gov, grouped by funding agency and the NAICS code on each award. Net obligations include deobligations and corrections, so they can differ from positive-obligation totals. See methodology.
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