Top State Department marketing research and public opinion polling contractors
In the 12 months ending Oct 5, 2026, the Department of State obligated $10.5M in net prime contract dollars under NAICS 541910, down 5.3% from $11.0M in the preceding 12 months. 18 prime contractors received positive obligations, and 4 of them accounted for 80% of that spend.
Prime contracts funded by the Department of State. Latest 12 months: Oct 6, 2025 to Oct 5, 2026. Source: USAspending.gov.
Obligations by fiscal year
Net prime contract obligations by federal fiscal year (October to September).
Top State Department contractors for NAICS 541910
Ranked by positive obligations in the latest 12 months. Share is of all positive obligations in this market.
| # | Contractor | Latest 12 mo | Prior 12 mo | Share | Rank change |
|---|---|---|---|---|---|
| 1 | NCS Pearson, Inc. | $4.5M | $1.3M | 42.9% | ▲ 1 |
| 2 | Miscellaneous Foreign Awardees | $2.5M | $665K | 23.3% | ▲ 2 |
| 3 | The District Communications Group LLC | $1.4M | $3.5M | 13.6% | ▼ 2 |
| 4 | Aztech City LLC | $843K | $0 | 8.0% | New |
| 5 | Domestic Awardees (Undisclosed) | $300K | $600K | 2.8% | — |
| 6 | Exovera LLC | $277K | $261K | 2.6% | ▲ 3 |
| 7 | BGC Ulises Beltran Y Asocs | $203K | $0 | 1.9% | New |
| 8 | Sreo Consulting, Inc. | $104K | $109K | 1.0% | ▲ 13 |
| 9 | d3 Systems, Inc | $81K | $341K | 0.8% | ▼ 2 |
| 10 | Nama Strategic Intelligence Solutions | $73K | $0 | 0.7% | New |
| 11 | CID Gallup CID S.A. | $65K | $49K | 0.6% | ▲ 19 |
| 12 | Yonder Consulting Limited | $64K | $0 | 0.6% | New |
| 13 | Insight Marketing, S.A. DE C.V. | $44K | $0 | 0.4% | New |
| 14 | Nippon Research Center, Ltd. | $38K | $0 | 0.4% | New |
| 15 | Informes Mexico, S.A. DE C.V. | $20K | $0 | 0.2% | New |
What changed in the last 12 months
Contractors with the largest change in reported obligations versus the preceding 12 months.
Largest gains
- NCS Pearson, Inc.$1.3M → $4.5M (+$3.2M) · now #1
- Miscellaneous Foreign Awardees$665K → $2.5M (+$1.8M) · now #2
- Aztech City LLC$0 → $843K (+$843K) · now #4
Largest declines
- The District Communications Group LLC$3.5M → $1.4M (−$2.1M) · now #3
- Opinion Research Business International LLC$893K → $0 (−$893K) · no latest-period obligations
- The Market Research Organization$494K → $0 (−$494K) · no latest-period obligations
New to this market
6 contractors received their first obligations in this market (since FY2022) during the latest 12 months. The largest:
| Contractor | First obligation | Latest 12 mo |
|---|---|---|
| Aztech City LLC | Jul 8, 2026 | $843K |
| BGC Ulises Beltran Y Asocs | Jan 14, 2026 | $203K |
| Yonder Consulting Limited | Sep 25, 2026 | $64K |
| Insight Marketing, S.A. DE C.V. | Sep 16, 2026 | $44K |
| Informes Mexico, S.A. DE C.V. | Aug 31, 2026 | $20K |
| Prorata Public Opinion Surveys and Communications Applications S.A. | Sep 22, 2026 | $18K |
Where the money comes from
Funding sub-agencies within the Department of State, latest 12 months. The funding organization can differ from the office that runs the requirement.
| Funding sub-agency | Latest 12 mo | Prior 12 mo | Change |
|---|---|---|---|
| Department of State | $10.5M | $11.0M | Down $582K (5.3%) |
Potential recompetes
Large awards in this market whose current period of performance ends in the next 18 months. Treat these as research leads: options, extensions, and follow-on vehicles often change the timing.
| Award | Incumbent | Obligated | Current end |
|---|---|---|---|
| 19GE5021C0034 | Domestic Awardees (Undisclosed) OVERSEAS CONTRACT | $2.7M | Jan 31, 2027 |
| 19AQMM26C0623 | NCS Pearson, Inc. FOREIGN SERVICE TEST ADMINISTRATION BRIDGE | $3.1M | Jun 9, 2027 |
Common questions
Who are the top State Department contractors for NAICS 541910?
In the latest 12 months, NCS Pearson, Inc. ($4.5M), Miscellaneous Foreign Awardees ($2.5M), The District Communications Group LLC ($1.4M) received the most State Department obligations for marketing research and public opinion polling.
How concentrated is this market?
The eight largest primes held 96.1% of positive obligations, and NCS Pearson, Inc. alone held 42.9%. 6 contractors won their first obligations in this market during the latest 12 months.
Are any large State Department NAICS 541910 contracts ending soon?
2 of the largest awards in this market reach their current end date in the next 18 months. The first is 19GE5021C0034 (Domestic Awardees (Undisclosed), $2.7M obligated), ending Jan 31, 2027. An end date is a research lead, not a confirmed recompete: options and extensions often move it.
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$5.5MFigures are net obligations on prime contracts (award types A–D) from USAspending.gov, grouped by funding agency and the NAICS code on each award. Net obligations include deobligations and corrections, so they can differ from positive-obligation totals. See methodology.
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