Top VA marketing research and public opinion polling contractors
In the 12 months ending Oct 5, 2026, the Department of Veterans Affairs obligated $28.5M in net prime contract dollars under NAICS 541910, down 4.6% from $29.8M in the preceding 12 months. 9 prime contractors received positive obligations, and 2 of them accounted for 80% of that spend.
Prime contracts funded by the Department of Veterans Affairs. Latest 12 months: Oct 6, 2025 to Oct 5, 2026. Source: USAspending.gov.
Obligations by fiscal year
Net prime contract obligations by federal fiscal year (October to September).
Top VA contractors for NAICS 541910
Ranked by positive obligations in the latest 12 months. Share is of all positive obligations in this market.
| # | Contractor | Latest 12 mo | Prior 12 mo | Share | Rank change |
|---|---|---|---|---|---|
| 1 | Gritter - Francona, Inc | $13.7M | $12.9M | 48.0% | — |
| 2 | DIX-GRA, Inc. | $10.7M | $11.5M | 37.7% | — |
| 3 | Vistra Communications, LLC | $2.2M | $0 | 7.8% | New |
| 4 | The District Communications Group LLC | $928K | $576K | 3.3% | ▲ 1 |
| 5 | Tribility LLC | $549K | $716K | 1.9% | ▼ 1 |
| 6 | Ipsos Public Affairs, LLC | $242K | $502K | 0.9% | — |
| 7 | Press Ganey Associates LLC | $100K | $0 | 0.4% | New |
| 8 | Research Triangle Institute | $20K | $46K | 0.1% | ▲ 2 |
| 9 | Carahsoft Technology Corp | $9K | $0 | 0.0% | New |
What changed in the last 12 months
Contractors with the largest change in reported obligations versus the preceding 12 months.
Largest gains
- Vistra Communications, LLC$0 → $2.2M (+$2.2M) · now #3
- Gritter - Francona, Inc$12.9M → $13.7M (+$791K) · now #1
- The District Communications Group LLC$576K → $928K (+$352K) · now #4
Largest declines
- American Directions Research Group Inc.$3.2M → −$15K (−$3.2M) · no latest-period obligations
- DIX-GRA, Inc.$11.5M → $10.7M (−$709K) · now #2
- Ipsos Public Affairs, LLC$502K → $242K (−$260K) · now #6
New to this market
1 contractors received their first obligations in this market (since FY2022) during the latest 12 months. The largest:
| Contractor | First obligation | Latest 12 mo |
|---|---|---|
| Vistra Communications, LLC | Jul 27, 2026 | $2.2M |
Where the money comes from
Funding sub-agencies within the Department of Veterans Affairs, latest 12 months. The funding organization can differ from the office that runs the requirement.
| Funding sub-agency | Latest 12 mo | Prior 12 mo | Change |
|---|---|---|---|
| Department of Veterans Affairs | $28.5M | $29.8M | Down $1.4M (4.6%) |
Potential recompetes
Large awards in this market whose current period of performance ends in the next 18 months. Treat these as research leads: options, extensions, and follow-on vehicles often change the timing.
| Award | Incumbent | Obligated | Current end |
|---|---|---|---|
| 36C78625C50423 | Tribility LLC NCA CUSTOMER SATISFACTION SURVEY SERVICES | $1.3M | Jul 20, 2027 |
| 36C10X23F0057 | Gritter - Francona, Inc DEPARTMENT OF VETERANS AFFAIRS (VA) VETERANS HEALTH ADMINISTRATION (VHA) REQUIREMENTS DEVELOPMENT AND MANAGEMENT (RDM) OFFICE REQUIREMENTS DEVELOPMENT AND MANAGEMENT (RDM)… | $17.8M | Aug 6, 2027 |
| 36C24126P0555 | Vistra Communications, LLC VETERANS OUTCOME ASSESSMENT PROGRAM SERVICES | $2.2M | Aug 31, 2027 |
| 36C10X24F0083 | Gritter - Francona, Inc STRATEGIC INVESTMENT MANAGEMENT SUPPORT SERVICES | $28.1M | Sep 8, 2027 |
| 36C77626N0665 | DIX-GRA, Inc. SURVEY OF HEALTHCARE EXPERIENCE OF PATIENTS IDIQ COMPLIANT WITH EO 14398. FULL TEXT INSERTED. | $12.0M | Sep 30, 2027 |
Common questions
Who are the top VA contractors for NAICS 541910?
In the latest 12 months, Gritter - Francona, Inc ($13.7M), DIX-GRA, Inc. ($10.7M), Vistra Communications, LLC ($2.2M) received the most VA obligations for marketing research and public opinion polling.
How concentrated is this market?
The eight largest primes held 100.0% of positive obligations, and Gritter - Francona, Inc alone held 48.0%. 1 contractors won their first obligations in this market during the latest 12 months.
Are any large VA NAICS 541910 contracts ending soon?
5 of the largest awards in this market reach their current end date in the next 18 months. The first is 36C78625C50423 (Tribility LLC, $1.3M obligated), ending Jul 20, 2027. An end date is a research lead, not a confirmed recompete: options and extensions often move it.
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$5.5MFigures are net obligations on prime contracts (award types A–D) from USAspending.gov, grouped by funding agency and the NAICS code on each award. Net obligations include deobligations and corrections, so they can differ from positive-obligation totals. See methodology.
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