Top HHS marketing research and public opinion polling contractors
In the 12 months ending Oct 5, 2026, the Department of Health and Human Services obligated $124.5M in net prime contract dollars under NAICS 541910, up 38.3% from $90.0M in the preceding 12 months. 21 prime contractors received positive obligations, and 4 of them accounted for 80% of that spend.
Prime contracts funded by the Department of Health and Human Services. Latest 12 months: Oct 6, 2025 to Oct 5, 2026. Source: USAspending.gov.
Obligations by fiscal year
Net prime contract obligations by federal fiscal year (October to September).
Top HHS contractors for NAICS 541910
Ranked by positive obligations in the latest 12 months. Share is of all positive obligations in this market.
| # | Contractor | Latest 12 mo | Prior 12 mo | Share | Rank change |
|---|---|---|---|---|---|
| 1 | National Opinion Research Center | $48.1M | $46.4M | 38.4% | — |
| 2 | Westat, Inc. | $43.7M | $23.2M | 34.9% | — |
| 3 | Research Triangle Institute | $8.3M | $5.7M | 6.7% | — |
| 4 | Lumina Corps Inc. | $6.6M | $3.7M | 5.3% | ▲ 1 |
| 5 | Fors Marsh Group LLC | $6.5M | $1.1M | 5.2% | ▲ 3 |
| 6 | L&M Policy Research, LLC | $5.7M | $5.1M | 4.6% | ▼ 2 |
| 7 | Marketing for Change Co. | $2.2M | $900K | 1.8% | ▲ 2 |
| 8 | Alan S. Newman Associates, Inc. | $1.7M | $2.1M | 1.3% | ▼ 2 |
| 9 | IPG Dxtra, Inc. | $1.1M | $0 | 0.9% | New |
| 10 | Nielsen Consumer LLC | $427K | $785K | 0.3% | — |
| 11 | Circana, LLC | $244K | $0 | 0.2% | New |
| 12 | Schatz Publishing Group, LLC | $235K | $0 | 0.2% | New |
| 13 | Tamarind Media Limited | $209K | $0 | 0.2% | New |
| 14 | The District Communications Group LLC | $95K | $0 | 0.1% | New |
| 15 | Mediaradar, Inc. | $70K | $0 | 0.1% | New |
What changed in the last 12 months
Contractors with the largest change in reported obligations versus the preceding 12 months.
Largest gains
- Westat, Inc.$23.2M → $43.7M (+$20.5M) · now #2
- Fors Marsh Group LLC$1.1M → $6.5M (+$5.3M) · now #5
- Lumina Corps Inc.$3.7M → $6.6M (+$2.9M) · now #4
Largest declines
- Novak Birch, Inc$1.3M → $0 (−$1.3M) · no latest-period obligations
- Harrisx LLC$688K → $0 (−$688K) · no latest-period obligations
- Alan S. Newman Associates, Inc.$2.1M → $1.7M (−$458K) · now #8
New to this market
6 contractors received their first obligations in this market (since FY2022) during the latest 12 months. The largest:
| Contractor | First obligation | Latest 12 mo |
|---|---|---|
| IPG Dxtra, Inc. | Sep 22, 2026 | $1.1M |
| Schatz Publishing Group, LLC | Sep 23, 2026 | $235K |
| The District Communications Group LLC | Sep 17, 2026 | $95K |
| Mediaradar, Inc. | Jul 8, 2026 | $70K |
| Cloudresearch LLC | Sep 30, 2026 | $23K |
| Alibfa Solutions LLC | Jun 9, 2026 | $9K |
Where the money comes from
Funding sub-agencies within the Department of Health and Human Services, latest 12 months. The funding organization can differ from the office that runs the requirement.
| Funding sub-agency | Latest 12 mo | Prior 12 mo | Change |
|---|---|---|---|
| Centers for Disease Control and Prevention | $55.3M | $46.9M | Up $8.4M (17.9%) |
| Agency for Healthcare Research and Quality | $43.7M | $23.2M | Up $20.5M (88.2%) |
| Centers for Medicare and Medicaid Services | $9.6M | $8.4M | Up $1.3M (15.4%) |
| Food and Drug Administration | $9.0M | $6.5M | Up $2.4M (37.1%) |
| Administration for Children and Families | $4.7M | $0 | New |
| Office of the Assistant Secretary for Financial Resources | $1.9M | $0 | New |
Potential recompetes
Large awards in this market whose current period of performance ends in the next 18 months. Treat these as research leads: options, extensions, and follow-on vehicles often change the timing.
| Award | Incumbent | Obligated | Current end |
|---|---|---|---|
| 75Q80125F32002 | Westat, Inc. TASK ORDER 2 - CLIN0001 SURVEY OPTION PERIODS 1-4 - CLINS 0001B, 0001C, 0001D AND 0001E. | $54.1M | Nov 30, 2026 |
| 75D30125F00010 | National Opinion Research Center NATIONAL IMMUNIZATION SURVEY 2023-2029 | $26.5M | Dec 31, 2026 |
| 75D30125F00011 | National Opinion Research Center NATIONAL IMMUNIZATION SURVEY 2023-2029 | $11.9M | Dec 31, 2026 |
| 75FCMC22F0040 | L&M Policy Research, LLC MEDICARE FEE-FOR-SERVICE (FFS) - PHYSICIAN FEE SCHEDULE (PFS)/OUTPATIENT PROSPECTIVE PAYMENT SYSTEM (OPPS) AND MEDICARE ADVANTAGE (PART C)/ PRESCRIPTION DRUG (PART D) PUBLIC… | $9.4M | May 31, 2027 |
| 75FCMC22F0002 | Alan S. Newman Associates, Inc. MEDICARE BENEFICIARY RESPONDENT PANEL TASK ORDER | $5.0M | Sep 14, 2027 |
| 75FCMC24F0133 | L&M Policy Research, LLC CONSUMER RESEARCH TO IMPROVE HEALTH INSURANCE MARKETPLACE EXPERIENCE, CHOICE, AND DECISION MAKING | $5.3M | Sep 18, 2027 |
| 75P00124F37002 | Lumina Corps Inc. OFFICE OF DISEASE PREVENTION AND HEALTH PROMOTION (ODPHP) COMMUNICATION AND WEB SUPPORT | $5.1M | Sep 27, 2027 |
| 75F40121F19001 | Research Triangle Institute EVALUATION OF FDA'S THE REAL COST CAMPAIGN | $7.8M | Sep 29, 2027 |
| 75D30126F00016 | National Opinion Research Center NATIONAL IMMUNIZATION SURVEY 2023-2029 | $28.4M | Dec 31, 2027 |
| 75D30126F00015 | National Opinion Research Center NATIONAL IMMUNIZATION SURVEY 2023-2029 | $11.6M | Dec 31, 2027 |
Common questions
Who are the top HHS contractors for NAICS 541910?
In the latest 12 months, National Opinion Research Center ($48.1M), Westat, Inc. ($43.7M), Research Triangle Institute ($8.3M) received the most HHS obligations for marketing research and public opinion polling.
How concentrated is this market?
The eight largest primes held 98.0% of positive obligations, and National Opinion Research Center alone held 38.4%. 6 contractors won their first obligations in this market during the latest 12 months.
Are any large HHS NAICS 541910 contracts ending soon?
10 of the largest awards in this market reach their current end date in the next 18 months. The first is 75Q80125F32002 (Westat, Inc., $54.1M obligated), ending Nov 30, 2026. An end date is a research lead, not a confirmed recompete: options and extensions often move it.
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$5.5MFigures are net obligations on prime contracts (award types A–D) from USAspending.gov, grouped by funding agency and the NAICS code on each award. Net obligations include deobligations and corrections, so they can differ from positive-obligation totals. See methodology.
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