Marketing Research and Public Opinion Polling: federal contracts
Federal agencies obligated $232.6M in net prime contract dollars under NAICS 541910 in the 12 months ending Oct 5, 2026, up 22.2% from $190.3M in the preceding 12 months.
Obligations by fiscal year
Net prime contract obligations across all agencies.
Agency markets for this NAICS
Open an agency to see its top contractors, funding offices, and potential recompetes.
Top contractors
All agencies, ranked by net obligations in the latest 12 months.
| # | Contractor | Latest 12 mo |
|---|---|---|
| 1 | National Opinion Research Center | $48.1M |
| 2 | Westat, Inc. | $43.7M |
| 3 | Ipsos Public Affairs, LLC | $24.9M |
| 4 | Gritter - Francona, Inc | $13.7M |
| 5 | DIX-GRA, Inc. | $10.7M |
| 6 | Research Triangle Institute | $8.4M |
| 7 | Ignited LLC | $7.1M |
| 8 | Lumina Corps Inc. | $6.6M |
| 9 | L&M Policy Research, LLC | $5.7M |
| 10 | Kynetec USA Inc. | $5.4M |
Recent awards
New prime contract awards of $100K or more under this NAICS code, most recent first.
| Award | Contractor | Obligated | Start |
|---|---|---|---|
| 36C26027P0024 | Press Ganey Associates LLC Department of Veterans Affairs | $100K | Oct 1, 2026 |
| 1232SA26P0912 | Kynetec USA Inc. Department of Agriculture | $385K | Sep 30, 2026 |
| 7571MN26F67147 | Lumina Corps Inc. Department of Health and Human Services | $4.7M | Sep 29, 2026 |
| 7571MN26F67146 | Lumina Corps Inc. Department of Health and Human Services | $1.4M | Sep 29, 2026 |
| 70T05026F5500N003 | Ignited LLC Department of Homeland Security | $6.8M | Sep 28, 2026 |
| 1605C126F00055 | Gallup, Inc. Department of Labor | $742K | Sep 28, 2026 |
| 70RDA226FR0000075 | The District Communications Group LLC Department of Homeland Security | $829K | Sep 25, 2026 |
| 19AQMM26F7270 | The District Communications Group LLC Department of State | $535K | Sep 25, 2026 |
Prime contracts (award types A–D) from USAspending.gov, grouped by the NAICS code the agency assigned to each award. An award's NAICS code describes how the agency classified that purchase; it does not set eligibility for a future solicitation.
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