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NAICS 541910 · Marketing Research and Public Opinion Polling

Top Labor marketing research and public opinion polling contractors

In the 12 months ending Oct 5, 2026, the Department of Labor obligated $35.5M in net prime contract dollars under NAICS 541910, up 134.5% from $15.1M in the preceding 12 months. 11 prime contractors received positive obligations, and 2 of them accounted for 80% of that spend.

Prime contracts funded by the Department of Labor. Latest 12 months: Oct 6, 2025 to Oct 5, 2026. Source: USAspending.gov.

Net obligations, latest 12 months
$35.5M
up 134.5% vs. $15.1M
Prime contractors
11
With positive obligations
Top 8 primes’ share
99.4%
Of positive obligations
Awards with activity
15
12 in the prior 12 months

Obligations by fiscal year

Net prime contract obligations by federal fiscal year (October to September).

FY2022
$19.4M
FY2023
$29.0M
FY2024
$25.1M
FY2025
$15.1M
FY2026
$35.5M

Top Labor contractors for NAICS 541910

Ranked by positive obligations in the latest 12 months. Share is of all positive obligations in this market.

Top contractors, Labor NAICS 541910
#ContractorLatest 12 moPrior 12 moShareRank change
1Ipsos Public Affairs, LLC$24.6M$069.4%New
2Telaforce LLC$5.0M$13.9M14.2%▼ 1
3The Manhattan Strategy Group LLC$3.4M$09.6%New
4Gallup, Inc.$742K$587K2.1%▼ 1
5The District Communications Group LLC$739K$724K2.1%▼ 3
6Dodge Construction Network, LLC$417K$01.2%New
7Ignited LLC$202K$00.6%New
8Hispanispace LLC$112K−$143K0.3%New
9Circana, LLC$109K$00.3%New
10Thekilunguz LLC$45K$00.1%New
11J.D. Power$45K$00.1%New

What changed in the last 12 months

Contractors with the largest change in reported obligations versus the preceding 12 months.

Largest gains

  • Ipsos Public Affairs, LLC
    $0 → $24.6M (+$24.6M) · now #1
  • The Manhattan Strategy Group LLC
    $0 → $3.4M (+$3.4M) · now #3
  • Dodge Construction Network, LLC
    $0 → $417K (+$417K) · now #6

Largest declines

  • Telaforce LLC
    $13.9M → $5.0M (−$8.9M) · now #2
  • Daniel J Edelman Inc
    $26K → $0 (−$26K) · no latest-period obligations

New to this market

7 contractors received their first obligations in this market (since FY2022) during the latest 12 months. The largest:

New contractors
ContractorFirst obligationLatest 12 mo
Ipsos Public Affairs, LLCMar 19, 2026$24.6M
The Manhattan Strategy Group LLCMar 6, 2026$3.4M
Dodge Construction Network, LLCMar 16, 2026$417K
Ignited LLCSep 17, 2026$202K
Circana, LLCSep 22, 2026$109K
Thekilunguz LLCSep 25, 2026$45K
J.D. PowerSep 14, 2026$45K

Where the money comes from

Funding sub-agencies within the Department of Labor, latest 12 months. The funding organization can differ from the office that runs the requirement.

Funding sub-agencies
Funding sub-agencyLatest 12 moPrior 12 moChange
Bureau of Labor Statistics$33.2M$13.9MUp $19.3M (138.8%)
Employee Benefits Security Administration$854K$444KUp $410K (92.3%)
Veterans Employment and Training Services$739K$724KUp $15K (2.1%)
Occupational Safety and Health Administration$417K$0New
Office of the Assistant Secretary for Administration and Management$202K$0New

Potential recompetes

Large awards in this market whose current period of performance ends in the next 18 months. Treat these as research leads: options, extensions, and follow-on vehicles often change the timing.

Awards ending in the next 18 months
AwardIncumbentObligatedCurrent end
1605C422F00049
The District Communications Group LLC
VETS - VCMO SERVICES
$3.5MJul 25, 2027
1605C526C0001
The Manhattan Strategy Group LLC
THIS IS A LABOR HOURS/FIRM-FIXED-PRICE HYBRID CONTRACT FOR NON-PERSONAL SERVICES NECESSARY TO PERFORM THE BUREAU OF LABOR STATISTICS (BLS) DATA COLLECTION ACTIVITIES RELATED TO…
$3.4MSep 7, 2027

Common questions

Who are the top Labor contractors for NAICS 541910?

In the latest 12 months, Ipsos Public Affairs, LLC ($24.6M), Telaforce LLC ($5.0M), The Manhattan Strategy Group LLC ($3.4M) received the most Labor obligations for marketing research and public opinion polling.

How concentrated is this market?

The eight largest primes held 99.4% of positive obligations, and Ipsos Public Affairs, LLC alone held 69.4%. 7 contractors won their first obligations in this market during the latest 12 months.

Are any large Labor NAICS 541910 contracts ending soon?

2 of the largest awards in this market reach their current end date in the next 18 months. The first is 1605C422F00049 (The District Communications Group LLC, $3.5M obligated), ending Jul 25, 2027. An end date is a research lead, not a confirmed recompete: options and extensions often move it.

Related markets

Figures are net obligations on prime contracts (award types A–D) from USAspending.gov, grouped by funding agency and the NAICS code on each award. Net obligations include deobligations and corrections, so they can differ from positive-obligation totals. See methodology.

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