Top DHS marketing research and public opinion polling contractors
In the 12 months ending Nov 5, 2026, the Department of Homeland Security obligated $6.2M in net prime contract dollars under NAICS 541910, down 49.9% from $12.4M in the preceding 12 months. 2 prime contractors received positive obligations, and 1 of them accounted for 80% of that spend.
Prime contracts funded by the Department of Homeland Security. Latest 12 months: Nov 6, 2025 to Nov 5, 2026. Source: USAspending.gov.
See 2 potential recompetes ↓Obligations by fiscal year
Net prime contract obligations by federal fiscal year (October to September).
Top DHS contractors for NAICS 541910
Ranked by positive obligations in the latest 12 months. Share is of all positive obligations in this market.
| # | Contractor | Latest 12 mo | Prior 12 mo | Share | Rank change |
|---|---|---|---|---|---|
| 1 | Ignited LLC | $8.9M | $11.7M | 99.9% | — |
| 2 | Ibisworld, Inc. | $9K | $9K | 0.1% | ▲ 1 |
What changed in the last 12 months
Contractors with the largest change in reported obligations versus the preceding 12 months.
Largest gains
- −$413K → $0 (+$413K) · no latest-period obligations
Largest declines
- $1.2M → −$2.7M (−$3.9M) · no latest-period obligations
- $11.7M → $8.9M (−$2.7M) · now #1
Where the money comes from
Funding sub-agencies within the Department of Homeland Security, latest 12 months. The funding organization can differ from the office that runs the requirement.
| Funding sub-agency | Latest 12 mo | Prior 12 mo | Change |
|---|---|---|---|
| Transportation Security Administration | $8.9M | $11.7M | Down $2.7M (23.4%) |
| Federal Emergency Management Agency | $9K | $9K | Up $0 (0.0%) |
Potential recompetes
Large awards in this market whose current period of performance ends in the next 18 months. Treat these as research leads: options, extensions, and follow-on vehicles often change the timing.
| Award | Incumbent | Obligated | Current end |
|---|---|---|---|
| 70T05026F5500N003 | Ignited LLC PRECHECK MARKETING CAMPAIGN PLAN | $6.8M | Sep 27, 2027 |
| 70T05026F7503N001 | Ignited LLC REAL ID CAMPAIGN PLAN | $2.0M | Sep 28, 2027 |
Common questions
Who are the top DHS contractors for NAICS 541910?
In the latest 12 months, Ignited LLC ($8.9M), Ibisworld, Inc. ($9K) received the most DHS obligations for marketing research and public opinion polling.
How concentrated is this market?
The eight largest primes held 100.0% of positive obligations, and Ignited LLC alone held 99.9%. 0 contractors won their first obligations in this market during the latest 12 months.
Are any large DHS NAICS 541910 contracts ending soon?
2 of the largest awards in this market reach their current end date in the next 18 months. The first is 70T05026F5500N003 (Ignited LLC, $6.8M obligated), ending Sep 27, 2027. An end date is a research lead, not a confirmed recompete: options and extensions often move it.
Related markets
NAICS 541910 across all agencies
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$5.9MFigures are net obligations on prime contracts (award types A–D) from USAspending.gov, grouped by funding agency and the NAICS code on each award. Net obligations include deobligations and corrections, so they can differ from positive-obligation totals. See methodology.
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